Develop a YouTube Marketing Strategy
YouTube is the world’s second largest search engine and a cornerstone of video marketing. While the benefits of the platform are clear, getting started with YouTube and creating an effective video marketing strategy is difficult for many businesses.
When it comes to marketing yourself on YouTube, there is really only one golden rule you need to know—and yet, it’s the most difficult one for everyone to execute.
Volume. Wins. Ask any full-time YouTuber, social celebrity, successful vlogger, or brand on YouTube and they will tell you that their viewership rose as soon as they started increasing their volume. Now, there is a tipping point, and you can’t simply be publishing rubbish content and expect it to perform well. The perfect intersection is quality content but published on an extremely regular basis—but it’s the regularity that often gets glossed over.
The reason so many people struggle with this is because, well, consistency is hard work. But every successful content creator out there knows the value: when you publish content on a regular basis, you create a cadence with your audience.
They know when to look for your content, and start to make a habit of checking your channel on a weekly, daily, or sometimes even hourly basis. And it’s this cadence that you ultimately want. The more times they come back, the better.